About

I’m a creative director, producer, and visual designer with 15+ years of experience across brand building, design, photography, film, and education. My work focuses on turning complex ideas into clear, human experiences through content, storytelling, and creativity.

Born in Barcelona and now based in California, my perspective is shaped by a mix of cultures and a deep curiosity about how people learn, connect, and experience stories.

I’ve built an action sports brand ridden by 21 professional snowboarders, created a children’s world for my family’s dental institute in Barcelona, written and illustrated two bilingual books, and won the Lomography International Grand Prize twice.

At the core of my work is a simple intention: to share ideas in ways that spark curiosity, connection, and joy. Whether through creative projects, educational programs, or visual storytelling, I aim to create experiences that feel meaningful, engaging, and personal.

It’s not about escaping reality or chasing happiness, it’s about noticing the small moments that make us feel present, connected, and alive. If my work can spark that, even briefly, then it’s doing what it’s meant to do.